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3 required reading for anyone interested in startups

Written by Daanish Khan

Learning and reading is easily one of the most important traits in a startup entrepreneur. Are you looking for the best books to be an entrepreneur? Success and failure stories that kickstart your career and inspire? Then you’re in the right place. Here you will find what we believe are the best 14 books for successful entrepreneurs.


Let’s start with the good news. Becoming an entrepreneur does not mean reading books or treatises on economics and finance. This does not mean that those who do it are wasting time but they are losing a big important part. Reading a book for entrepreneurs, for us, means learning as much as possible from the experiences of others, from the comparison with different and innovative ideas.

The books that you will find in this list do not offer only practical ideas applicable to your business activity, but are also stories of those who experience entrepreneurship every day and built an empire with it.

If you are looking for books for entrepreneurs that contain more technical notions related to business management, leadership in a team or the development of business strategies, always stay here because you will find those too.

In short, you will find bread for all teeth, whether you have yet to become an entrepreneur or if you want to discover and learn something new about this world. Let’s go no further and start the list of the best books for successful entrepreneurs.


Start with Why By Simon Sinek
Simon Sinek is a writer and essayist specializing in communication and leadership. In this book for entrepreneurs, Sinek focuses on the importance of identifying the “why” of what we do, or the deep motivation that drives us to act, to be entrepreneurs and innovators. Once we have found the “why” and changed our attitude we will be able to feel more fulfilled and get out of bed without fear of having to go to work.

If you want a taste of Sinek and his approach you can see his speech which we have included among the best TED Talks for entrepreneurs.

Seven Habits of Highly Effective People By Stephen R. Covey
Stephen Richards Covey was an educator, writer and businessman and “The Seven Rules to Succeed”, or “The Seven Habits of Highly Effective People” in the original language, is his most famous book for entrepreneurs.

Also in this case, Covey’s goal is to change the attitude towards our life. To do this, a “method” is presented with which to increase the ability to achieve personal and professional goals, but also to develop better private and work relationships. We must first of all reflect on our habits and our everyday behavior if we want a change in our working life.

If, on the other hand, you are looking for a book for entrepreneurs to become a better leader, “The Trillion Dollar Coach” is the manual for you.

The Trillion Dollar Coach By Schmidt, Rosenberg And Eagle
Eric Schmidt, Jonathan Rosenberg and Alan Eagle, the three authors of the book and all three top management figures at Google, experienced Bill Campbell and his skills as a coach and leader firsthand. This book is intended to be a container of Campbell’s advice to make it accessible to any entrepreneur.

Not for nothing, Campbell’s contribution to major Silicon Valley giants, such as Google and Apple, has generated a total of a trillion dollars in market value. Such as? Preparing business leaders and managers to create increasingly performing and innovative teams and companies.

The Art of Victory By Phil Knight, Founder of Nike
Today Nike is one of the most important footwear and sports product companies and its logo has become almost as famous as that of Coca Cola. What is the secret of this huge success? Phil Knight, the founder of Nike, explains it to us in his autobiography about his entrepreneurial and private life. Another book for entrepreneurs not to be missed.

Extreme Teams By Robert Bruce Shaw
Who wouldn’t want to be the founder of the next Netflix, Pixar or Airbnb? These companies must have a magic formula because despite the large number of competitors, they always manage to be the first.

Robert Bruce Shaw, author of the book for entrepreneurs Extreme Team, has managed to open the Pandora’s box. According to him, it is innovation that makes the difference between those who finish first and those who do not reach the finish line. Successful entrepreneurs and leaders all have in common a new, innovative approach with which to manage their project and their team. If you too want to discover the secret to success this is the book for you.

Zero To One By Peter Thiel
The road that separates every entrepreneur from success is often long and arduous. The first steps are the most important and also the most complex ones. This is the book for entrepreneurs who want a guide on how to get started and start a startup.

From zero to one, it deals with how to build innovative companies without having to copy anyone else’s idea and does so with the experience of Peter Thiel, co-founder of PayPal and investor in Facebook and SpaceX. In this book for entrepreneurs you will find a new business philosophy, a dense analysis of innovation and the future and behind the scenes of the most successful companies in Silicon Valley.

Blue Ocean Strategy By W. Chan Kim
When we talk about the market we immediately think of a place where thousands of products struggle to be purchased by the customer. A race to see who is better and more functional. A sort of red ocean of competition.

What would happen if we focused on the blue ocean and no longer on the red one? In his book for entrepreneurs, Kim proposes just this, that is to explore uncontested markets, with unlimited possibilities.

Are you ready to think about the market in a completely new way and an innovative business strategy?

Creating Business Models By Alexander Osterwalder
Creating Business Models is a practical and effective handbook for entrepreneurs to inspire you to create an innovative business model. You will find technical tools to analyze and renew an old business model and at the same time you will have the know-how to establish a completely new one.

The ability to devise new methods to offer their customers a service or a product is who is best able not only to survive on the market but also to thrive.

Delivering Happiness By Tony Hsieh
Pay new employees $ 2,000 to leave;
Make customer service the responsibility of the whole company;
Base the management of your startup on the pursuit of happiness;
Help employees grow, not just professionally.
Does all this seem unreasonable to you? That’s what Tony Hsieh, CEO of Zappos, an online footwear retailer with a turnover of $ 1 billion, does. You can find this and much more in his book for entrepreneurs: “Delivering Happiness”, where you will learn about a new corporate culture and the importance of customer centrality.

The Hard Thing About Hard Things By Ben Horowitz
Ben Horowitz, co-founder of Venture Capital firm Andreesen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers in this book for entrepreneurs essential advice on running a startup, especially in complex conditions.

Many people talk about how good it is to start a business, very few are honest about how difficult it is to run one. Here then is that Ben Horowitz analyzes the problems that leaders face every day, sharing the insights he gained by developing, managing, selling and purchasing technology companies.

The 6 weapons Of influence By Robert Cialdini
Are you sure you know all the weapons to persuade potential customers to purchase your products / services? Robert Cialdini has dedicated an entire book to “tricks”, based on psychological needs common to all human beings, to convince people to take a certain action.

One of the weapons identified by Cialdini, for example, is that of scarcity. Have you ever noticed that often on e-commerce there is a wording “Hurry, only 1 left”? This is a simple example of a weapon of persuasion. Are you ready to get to know everyone else in this book for entrepreneurs?

Marketing Management By Kotler
“Marketing Management” is the marketing manual for excellent entrepreneurs. It is the basis of numerous university and master’s programs and is a “must have” in the library of every manager and not.

So if you are looking for a book with examples and insights on the national and international market, on how it works and on how to be a successful manager, this is the one for you.

That Will Never Work By Marc Randolph
Netflix no longer needs any introduction, it has depopulated all over the world and has reached the majority of lovers of cinema and television entertainment. However, even if today we would never question the American giant, its start was certainly not the easiest.

In this book for entrepreneurs, the founder of Netflix, Marc Randolph, traces the early stages of his company, from sending the first test CD to the race for listing on the stock exchange, underlining an essential characteristic for a great entrepreneur: perseverance.

Rework. Jason Fried’s Minimalist New Entrepreneur Poster
What are the characteristics of the new minimalist entrepreneur? According to Jason Fried: zero funds, a tiny team, simplicity, transparency, honesty, short week, no advertising, meeting or business plan to continue. And last but not least, to have extraordinary success.

In the entrepreneur book Rework, Fried offers fundamental insights from marketing to personnel management, from planning to customer service to traction. All this will change the way you do business.

We hope you’ve found the startup book that’s right for you.

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