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The Founders Passion is your Startup Mission

Written by Daanish Khan

As I always say, and I’m sure I stole this saying from someone else, “You will never have to work another day if you love what you do.” We can all agree that the luckiest are the ones who forge passion as a profession…actors, athlete’s and musicians are all revered for not only their success, but the skill in turning what they love to an income. For any endeavor to be a success, be it a personal, collective, or professional, there needs to be a strong reason behind it, and a strong conviction of belief. A passion turning into an idea and maturing as an opportunity provides a strong basis to launch a startup.

The one quality all successful entrepreneurs share is not a drive for money, but a passion for the startups mission.

Their “mission” might be to disrupt a category (Uber, AirBnB). Their mission might be to solve a problem they faced themselves (WhatsApp). Their mission might be to leave the world a better place. But in every case, the “mission” is deeper and more meaningful than the product or service alone.

Working hard is often confused with working passionately, and to insure success, both must be present in the founder soul. It is much easier to work hard on what interests you, and even more so with what excites you. Staying excited is an important element fueling your passion and propelling the project.

“Passion is energy. Feel the power that comes from focusing on what excites you.”

-Oprah Winfrey

Find what your passion is, find what excites you.

What are you willing to pull all-nighters for, willing to sacrifice time for, and trust me everything is a time trade-off, so find one that’s worth it.

Work on Whatever Interests You

Dig in, start drafting, start writing and start working in whatever way you know how.

Stop Ideating and Starting Creating

Create opportunities by creating conversations.

“Apple is not about making boxes for people to get their jobs done, although we do that well. Apple is about something more. Its core value is that we believe that people with passion can change the world for the better.”

Job’s core value is the simple phrase — “people with passion can change the world.” Even more simply, Passion is everything, and holds the secret to startup success. Following your passion is the secret all entrepreneurs start with face and it grows stronger as resistance builds against the inevitable naysayers who will question your vision. It’s also an essential ingredient in successful communication. If you’re not passionate about your ideas, nobody else will be.

Successful entrepreneurs are abundantly passionate — but not necessarily about the product. They’re passionate about their missions. They’re passionate about what their products or services mean to the lives of their customers. They’re passionate about changing the world or disrupting an established category.

For example, Jobs wasn’t passionate about computer hardware. He was passionate about building tools that would help people unleash their personal creativity.

Jobs was obsessed with design, so much so he took a calligraphy course just for the fun of it. It’s ultimately what he meant when he said to follow your heart and trust that the dots will connect in the future.

“This approach has never let me down, and it has made all the difference in my life,” he said.

In Conclusion, whatever you do, make sure it comes from your interests, and excites you. It is going to be the driving force in your startup and this defines your startup passion, your startup soul. Articulate this passion into your mission and vision statements, and lay the groundwork for your team to grow purpose from the start and from the soul…

Follow your passion and make a difference.

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